Maximising Returns with Private Market Investments: An Overview

Crimson Oak Capital
4 min readJul 19, 2024

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Private market investments have long been considered the hidden gems of the financial world, offering the potential for higher returns and unique opportunities that are often out of reach for the average investor. Private market investments refer to investments in companies or assets that are not listed on public stock exchanges. These investments typically involve private equity, venture capital, real estate, and private debt, and are accessible only to accredited and institutional investors.

This article aims to provide strategies and insights for maximising returns in private market investments by understanding their nature, historical performance, and key differences from public markets.

What is Private Market Investment?

Private market investments involve the purchase of equity or debt in companies that are not publicly traded. Unlike public markets, where stocks and bonds are bought and sold on exchanges, private markets require investors to commit substantial capital and conduct thorough due diligence.

Types of Private Market Investment

The primary types of private market investments include private equity, venture capital, private debt, and real assets.

Private Equity

Private equity refers to capital investments made in private companies, often involving buyouts or growth capital. Private equity firms seek to acquire significant stakes in companies, actively manage them, and eventually sell them at a profit. In the field of finance, private equity is offered to specialised investment funds and limited partnerships that take an active role in the management and structuring of the companies. According to a report by McKinsey & Company, about $11.7 trillion in assets were managed by private markets in 2022. This shows the significant role private equity plays in the investment landscape.

Venture Capital

Venture capital is a form of private equity that invests in and mentors high-growth startups and early-stage companies. This approach provides both funding and strategic guidance to help companies scale. The concept of venture capital was pioneered by Georges Doriot, a Harvard Business School professor, who founded the American Research and Development Corporation in 1946. He invested in companies that commercialised WWII technologies, including a $200,000 investment in an X-ray technology company that grew to $1.8 million when it went public in 1955. By 1992, venture capital had become a driving force behind the growth of technology companies in Silicon Valley, with the West Coast accounting for 48% of all investments.

Private Debt

Private debt, also known as private credit, refers to loans to companies provided by private investors rather than banks or public markets. These loans offer higher yields but come with higher risks and illiquidity. The distinction between private debt and private equity is that capital is provided via a loan rather than buying a share of the company’s equity. Returns tend to come via interest payments and the return of the principal. In some situations, there may be an opportunity for the investor to participate in the growth of the underlying company through the negotiation of a small equity stake or warrant as part of the terms of the loan.

Real Asset

Real assets involve investments in physical assets such as real estate, infrastructure, and natural resources. These assets provide tangible value and can generate a steady income through rents, dividends, or other revenue streams. Characteristics of real assets include inflation protection, yield generation, and low correlation with other asset classes, making them a valuable addition to a diversified portfolio.

Private market investments have historically offered robust returns. For example, private equity has demonstrated impressive performance over the years. The U.S. Private Equity Index provided by Cambridge Associates shows that private equity investments have provided average annual returns of 10.48% over the past 20 years, outperforming the Russell 2000 Index (6.69%) and S&P 500 (5.91%). Investors who took on the risk of private equity investments would have seen significantly higher returns compared to those who invested in ETFs tracking popular indices.

While private equity returns are impressive over a 20-year timeframe, they can be less remarkable when compared to other periods. For instance, venture capital took the lead between 2010 and 2020, with an average annual return of 15.15%. In the 10 years ending June 30, 2020, the S&P 500 slightly outperform private equity, with a 13.99% annual return compared to private equity’s 13.77%. Despite this, private equity remains a compelling choice for investors seeking higher returns over extended periods.

The distinction between private and public markets lies in the level of control, flexibility, and long-term focus that private markets offer. Unlike public markets, which are often driven by short-term gains and regulatory burdens, private markets provide companies with the ability to access capital from targeted investors, negotiate flexible deals, and prioritise sustainable growth.

This patient capital approach allows companies to focus on long-term strategies, free from the scrutiny and transparency requirements of public markets. As a result, private markets offer a more attractive option for companies seeking to drive growth and innovation without the constraints of public market pressures.

Stay tuned for the next part of this article, where we will explore the benefits of investing in private markets and key strategies for maximising returns.

At Crimson Oak Capital, we are dedicated to helping our investors navigate the complexities of private market investments and achieve their financial goals. Don’t miss out on our upcoming insights!

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Crimson Oak Capital

Crimson Oak Capital is a premier private capital firm dedicated to empowering African businesses through specialised financial solutions.